Take Two Minutes to Brush
The American Dental Association (ADA) has launched an ad campaign aimed at improving children’s oral health. The campaign, which launched on August 14, is called “Kid’s Healthy Mouths”. The ADA and thirty-five other groups in the dental community formed the Partnership for Healthy Mouths, Healthy Lives, and partnered with the Ad Council to produce the campaign. The Ad Council is the agency that created Smokey Bear’s “Only You Can Prevent Forest Fires” and McGruff the Crime Dog’s “Take a Bite Out of Crime.”
This campaign is designed to teach parents, caregivers and children about the importance of oral health through a series of English and Spanish language TV, radio, print, outdoor and digital PSA’s. All the videos can be found at www.2min2x.org. This website also contains information about children’s teeth, music and other sources.
According to the various videos, if kids have time to decorate a cake, watch a goofy TV show, play a computer game or watch an online video, they have time to brush their teeth for two minutes, twice a day. The videos state, “Brushing for two minutes now can save your child from severe tooth pain later.”
A survey released by the AD council reports that less than half of U.S. parents report that their child brushes their teeth twice a day.
Modern research has proven the mouth is the gateway to an individual’s overall health. When you suffer from poor oral health, it can lead to various diseases such as diabetes and coronary disease.
The Ad Council’s study found that in this country, oral disease is the cause of children missing 51 million hours of school each year.
Gary Price, Secretary and CEO of the Dental Trade Alliance Foundation said, “The messages in this campaign may seem simple, but their impact will be felt for years to come.”
ADA President William Calnon said, “Through the great work of the Ad Council and the Partnership for Healthy Mouths, Healthy Lives, the nation gets to be exposed to a series of informational messages about the importance of brushing your teeth for two minutes, twice a day. The ADA is proud to be a part of this significant work to prevent tooth decay in our nation’s children.”
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